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Why eBooks Bring Their Authors
More Money Than Print Books Do
Recently I was talking with one of my favorite Internet
information marketers, and he brought up a point that I've
noticed before and perhaps you have, too.
It's this: People pay more money for fewer pages - fewer
words - with ebooks. And the smart ones do so gladly.
In this article, I'll show you how to cash in on this trend
yourself as an information marketer, while at the same time
providing your customers with FAR more value than they have
paid for.
Let's get one thing out on the table.
On the face of it,
paying more money for fewer pages sounds like a paradox, at
best - or a scam, at worst.
But I am convinced the high-priced information I have
purchased has been some of the best money I've ever spent.
And I bought a lot of this kind of high-priced information
long before I ever heard of ebooks, or other kinds of
Internet-marketed information.
Today, I feel the same way. Here's why:
Ebooks (good ones, anyway) provide something you just can't
get in a traditional printed book.
Often, you'll find an
"expensive" ebook (at, say, $97) is a bargain, compared to
any other way of getting the same information: $500 an hour
for a consultation from the handful of people who know the
information; $1300 for a seminar; or even more to get into
an exclusive mentoring program with the author.
How can it be that information is worth so much?
It's because systems of specialized knowledge that help you
solve a problem and/or achieve a goal - information and
techniques that really work - are as rare as a four-leaf
clover, and will bring you at least as much good fortune.
Books you find in the bookstore often have good information
in them, but rarely do they go into enough depth, or have a
narrow enough focus, to give you what you really NEED to
solve a difficult problem.
In plain terms, there are few "real books" that can make you
money, or save you money, time, or effort, in a unique and
highly valuable way.
AN INVITATION TO JOIN THE EBOOK REVOLUTION!
Never mind the naysayers - sharp Internet marketers are
making good money with ebooks! (We're talking BIG bucks.)
Now, for the first time, an authoritative online manual
lays out ALL the details of how to do it.
Successful ebook authors don't "cover the waterfront" with
their information the way bookstore-book authors do. Ebook
authors narrow their sites and aim at high impact solutions.
They go in-depth and they unearth a path that leads to
results for the reader.
Some examples from my and other authors' works:
1) How to easily write headlines that boost your Web page
sales ("Advertising Headlines That Make You Rich") - my
ebook.
2) How to sell your house without a real estate agent and
keep the commission for yourself ("Selling Your Home Alone")
- Jim Edwards' ebook
3) How to protect your Web site from legal problems without
hiring a lawyer ("AutoWebLaw")
- Bruce Safran's
ebook/software package
4) How seniors can buy prescription drugs legally at sharply
reduced prices ("Saying No: How to Stop Paying for
Outrageously Overpriced Prescription Drugs")
-Michael Woo-Ming, M.D.'s ebook
5) How to get the best price on a car and save needless
expenses on repairs and maintenance ("Car Secrets Revealed")
-Corey Rudl's ebook
Now I am sure that you can find books in the bookstore on
many or all of these topics.
I am also certain that in
most, if not all, cases, you'll get better information from
ebooks like these than you will from most books in print.
If you'd like to write and sell such an ebook yourself, here
are some suggestions:
· Write about something that a large group of people are
interested in and would be willing to spend money to learn
about...
· Don't write about a "subject" - offer a point-by-point,
workable SOLUTION to a problem...
Give information that you know from experience has
actually worked - not only for yourself, but also for
others...
Make your writing as clear, simple and practical as you
can...
Don't use your ebook as an excuse to preach, point
fingers, or philosophize. Those things fit better in print
books - and, if you're in a hurry to get your important
opinion out to the world, there's always talk radio. :)
By the way, the ebook revolution is just beginning.
The "revolutionaries" who have discovered and applied the
ideas reviewed in this article have helped a lot of people
and profited handsomely along the way.
Fortunately, as the Internet grows and public acceptance of
buying information online grows with it, opportunities are
expanding. Help yourself... there are plenty more valuable
ebooks to be written and sold.
David Garfinkel is author or co-author of five best-selling
ebooks, including "eBook Secrets Exposed: How to Make
Massive Amounts of Money in Record Time With Your Own eBook
(Whether You Wrote It Or Not!)" For more information, go to
Creating Ebook Info Products.
