Increasing ebook profits and surpassing your competitors.
Determining how to minimize risk of losing customers when trying to determine how
much to charge for your ebook.
First of all, how much do you think your ebook is worth? How much would you pay for it?
Take a look at your competitors websites and take note on what their charging for the
same product.
If they are charging a lower price than you, you have to ask yourself two questions.
Will it be profitable for you to undercut your competitors?
Or should you take the chance and have the same product at your site cost more? If you
choose the latter you had better make sure to really emphasize the benefits your potential
customers will reap from buying the same product from you instead of purchasing from
the guy down the street, what kind of guarantee does your competitor offer their visitors?
Do they offer a 30 day money back guarantee?
Too get the edge you might consider offering a 60 day no questions asked money back
guarantee followed by personal followups from you to your customer making sure their
extremely happy with their purchase and service they received from you.
If you sell multiple ebooks on your site you should make sure your site is equipped with a
shopping cart to encourage purchases of more than one ebook, try to keep the purchasing
system as simple and uncomplicated as possible too reduce shopping cart abandonment
from happening to frequently on your site.
Try pricing experimentation, raise your prices, keep track of visitor to sales conversion
rates.
If you notice sales slipping away you can always drop your price.
Offer more to your visitors than your competitors and you may find people are willing to
pay more for excellent informative ebooks and more importantly customer follow-ups.
But most importantly, why create an ebook info product if there are plenty our there on the same subject?
Create your own ebook about a topic that hasn't been covered yet and watch your sales increase.
