Copyright 2006 Jo Han Mok
Dec 9th 2006
In today's market there are several options for publishing
an information product and just as many questions to
consider. The increased popularity of digital products
within a non-marketing environment has spawned options
never before available.
Internet marketers can deliver products for use with
computers, PDAs, PSPs, MP3 players, mobile units, and CD
players. It can be confusing and daunting.
As a publisher your first consideration is your market.
Are your customers mobile? Do they watch PSPs? Or are
they a CD crowd? Your first release should be to the
hardware of highest use. In other words, the hardware your
crowd uses the most. You can branch out afterwards to
publishing to other media.
Publishing with .pdf files is fairly simple and
straightforward. You can use Adobe Acrobat to convert a
simple word file to the .pdf file or you can use one of the
free services on the Internet. These services do a simple
job of conversion with some encryption. If your file is
large or complicated you may want to invest in the Adobe
program. You can also download Open Office which is an
open source word processing program that will export files
as .pdf files maintaining the integrity of all your links.
You should consider encryption to prevent changes to your
work that will protect your credibility and integrity.
Publishing to mp3 files is simple and economical. You'll
need a decent microphone and a free shareware program
called Audacity. With Audacity you can record directly
from your computer, manipulate the files and export as an
MP3 file. If you have customers who will want a hard CD
copy you can use an MP3 to CD converter. You'll find a
conversion program at mp3-cd-converter. com that you can use
up to 10 times before purchase.
A growing number of people are reading their files on their
portable PDA's. You can tap into this growing market well
before your competition. eCriteria makes the conversion
and hosting issues simple.
If your product has video potential you'll want to consider
translating the video so that it can be viewed on a PSP.
These hand-held devices are a powerful source of digital
information. Video products, both streaming and screen
capture, can be formatted for both the computer and the PSP
unit. You will acquire more of your market by making your
product available to a greater audience.
The new kid on the block is the .mobi. This extension is
used exclusively for mobile units. Just release on
September 26, 2006 for general registration, it already is
coming under attack for allegedly breaking the principles
of device independence. Originally sponsored by a
consortium of Microsoft, Google, Nokia and others .mobi
sites are intended to provide programming and services
restricted to mobile devices. Unfortunately they cannot be
read across different platforms and are not readily adapted
for different platforms. For instance, html, GIF, JPG and
PDF are formats that are adaptable across platforms.
Mobile devices are new and hold an incredible financial
potential for the astute marketer. However, don't feel as
if you are left behind if the technology is a bit scary at
this time. As with everything else in just a few months
the programs and services will be more consumer friendly
for both the programmer and the end-user.
The intent is to take a hard look at your customer base and
your information product. Define which formats are most
accessible to your clients and which are more cutting edge.
Then go after publication in the arenas comfortable to
your clients and reserve the newer technology for later
versions of your product.
Jo Han Mok is a #1 bestselling author and frequent featured
speaker at Internet Marketing bootcamps and conferences.
Visit his website for a simple step-by-step plan to profit
online in 21 days or less!
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